Esurance, an auto insurance company, is running an unusual promotion featuring its animated female character, Erin Esurance. The promotional is a Bollywood Casting Call in partnership with IFC and Saavn. People can submit vieos of renactments of their favorite Bollywood movie scenes. The person who enters the winning submission will be animated in a Bollywood-style music video with the company's animated icon Erin Esurance. The music video will premiere in September during "Wake Up To Bollywood," a special presentation of Bollywood films airing each Sunday morning at 10 AM ET/PT on IFC.
Visit esurance.com/Bollywood if you want to get animated or if you want to see some of the videos other people have already submitted. Videos can be submitted until July 31st.
