Renee Zellweger Named Ambassador for Key To The Cure Campaign
Oscar-winning actress Renee Zellweger has been named the Entertainment Industry Foundation ambassador for Saks Fifth Avenue's 2007 Key To The Cure campaign. Key To The Cure is a women's cancer initiative founded in partnership with EIF's Women's Cancer Research Fund. The program will also receive ongoing support from Mercedes-Benz USA. Juicy Couture designed a really cute t-shirt for the campaign. From the official release:
Renee Zellweger, Entertainment Industry Foundations' ambassador for Saks Fifth Avenue's 2007 KEY TO THE CURE campaign said, "I want to help the Entertainment Industry Foundation and its Women's Cancer Research Fund bring attention to the issue of women's cancer and the need to develop new ways to detect it and early treatment. With great support from Saks Fifth Avenue, EIF is funding some of the most exciting and ambitious scientific projects around better treatments and test for breast cancer. I became involved with several women's cancer charities and research organizations after one of my best friends was diagnosed with breast cancer in 2000. She received some of the most progressive treatments available today. I know first hand the importance supporting their commitment."
In the 8 years since the inception of the Saks Fifth Avenue charity shopping event, the company, together with its vendors and partners, has raised more than $23 million. Working to continue this success, the money raised through Saks Fifth Avenue's 2007 KEY TO THE CURE will benefit more than 50 charitable programs dedicated to finding new detection methods, treatments and, hopefully, a cure for women's cancers through EIF's Women's Cancer Research Fund.
"Saks Fifth Avenue is the leading retailer for this type of national philanthropic outreach and KEY TO THE CURE is one of the most important initiatives that our company supports," said Stephen I. Sadove, Chief Executive Officer of Saks Inc. "We are enormously grateful to Ms. Zellweger for honoring us as this year's EIF ambassador to KEY TO THE CURE, as well as to Juicy Couture for designing such an amazing T-Shirt for the campaign."
Saks Fifth Avenue's shopping weekend will take place October 18 to 21 at all of its stores nationwide, during which a percentage of sales will benefit local organizations through EIF's Women's Cancer Research Fund. In support of this program, Ms. Zellweger will appear in a national public service announcement (PSA) wearing a limited edition t-shirt designed by Juicy Couture, exclusively to benefit Saks Fifth Avenue's KEY TO THE CURE.
Renowned photographer Michael Thompson generously donated his time to photograph Ms. Zellweger for the campaign. Known for his versatile and inventive vision, Thompson has worked with countless prestigious fashion
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Saks Fifth Avenue initiated its shopping weekend in 1999. Since then, the company has donated over $23 million to women's cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: EIF's Women's Cancer Research Fund; The Breast Cancer Research Foundation; the Cleveland Clinic; Boston's Dana-Farber Cancer Institute; the Nevada Cancer Institute; and many others.
The Women's Cancer Research Fund, a program of the Entertainment Industry Foundation, was established by Chairs Rita Wilson, Tom Hanks, Kate Capshaw and Steven Spielberg, along with Founders Kelly Chapman Meyer, Anne Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch. WCRF supports innovative research, education, and outreach directed at the development of more effective approaches to the early diagnosis, treatment and prevention of all women's cancers.
You learn more about the Entertainment Industry Foundation here.