HSN and Martha Stewart Living Omnimedia have announced the debut of Martha Stewart live at HSN on July 19. Martha Stewart will host a series of shows showcasing Martha Stewart Crafts products. During her appearance, Martha will also introduce the Cricut Cake Martha Stewart Crafts Edition, an cake decorating machine and electronic cutter that cuts gum paste, cookie dough and frosting sheets. The machine was Developed by Provo Craft. The machine comes with Martha Stewart-designed cartridges and will launch exclusively on HSN.
"Our Martha Stewart Crafts line is so innovative, that we have decided to partner with HSN to provide consumers with a new set of tools that will forever change the way they craft and create," said Martha Stewart, founder, Martha Stewart Living Omnimedia. "In addition, our new Martha Stewart Crafts Edition Cricut Cake machine will enable home cooks to transform the things they bake into works of art and wonder. I look forward to July 19 when we will present our unique products on HSN."
