HSN has announced a marketing alliance with Sony Pictures' upcoming film, Eat Pray Love. HSN's marketing campaign for the film will include 72 hours of original programming on August 6, 7, and 8 featuring unique products themed around the movie. Eat Pray Love, which stars Julia Robersts, will be released in theaters nationwide on August 13th. You can see trailers here and here.
Mindy Grossman, CEO of HSN, Inc., said, "Our customers will be able to experience the journey of traveling through Italy, India and Bali as we bring Eat Pray Love to life through stories, engaging personalities and unique products that complement the themes expressed in the movie. We have no doubt our customers will love Eat Pray Love!"
