MTV Networks Acquires Social Express, Plans to Launch Social Games
MTV Networks has acquired Social Express, Inc., a social gaming development company. The acquisition marks MTV's first entry into the social gaming space. MTV Networks says it plans to develop social games based on original IP, as well as shows and characters from MTV, Nickelodeon and its other brands. The first MTV social game will bee introduced in the third quarter of 2010. MTV Networks will also leverage Social Express's expertise to launch a publishing platform for independent game developers.
"Social gaming is one of the biggest drivers of the explosive growth in social media - it's fun, it's engaging, and it's shareable," said Judy McGrath, Chairman and CEO of MTV Networks. "Social Express brings us strong experience and know-how in this burgeoning space, which we'll supercharge with the IP and scale of Nickelodeon and other MTV Networks brands to create great new social gaming experiences for our fans and cool tools for independent developers as well."
MTV Networks has acquired Social Express, Inc., a social gaming development company. The acquisition marks MTV's first entry into the social gaming space. MTV Networks says it plans to develop social games based on original IP, as well as shows and characters from MTV, Nickelodeon and its other brands. The first MTV social game will bee introduced in the third quarter of 2010. MTV Networks will also leverage Social Express's expertise to launch a publishing platform for independent game developers.
