PCMag.com reports that Best Buy and Tivo Inc. have launched a marketing and DVR alliance.
The two companies will develop a TiVo interface for DVRs sold at Best Buy that will integrate the retailer's digital content services.
"Best Buy and TiVo will investigate development of a series of consumer tips and insights that can be easily accessed for all kinds of digital home experiences, and Best Buy expects to explore opportunities with TiVo to provide unique Best Buy solutions that enable viewers to take greater advantage of transactional opportunities through the television set," the two companies said in a statement.
What that actually entails has yet to be established, but in July 2008, TiVo teamed up with Amazon to let its customers purchase Amazon.com content from their TVs using the remote, so is a Best Buy purchase widget in the works?
The WSJ's Digits blog says Best Buy will be adding Tivo technology to its Insignia line of HD TVs.
PCMag.com 
