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Oodle Connects Classifieds to Twitter

OodlePaidContent reports that Oodle is continuing its web classifieds battle against Craiglist by streaming classifieds listing to its Twitter account. PaidContent says Oodle plans to stream as many as 10,000 classified tweets daily.
The company plans to start feeding a stream of listings to its Twitter account, complete with searchable keywords and hashtags; Donato said he expects the stream to average at least 10,000 tweets per day-which the company cleared with Twitter in advance.

Oodle users will also be able to post listings to their own Twitter, Facebook and MySpace streams from a single screen. The idea is that since people are already sharing content and personal information on these networks, sharing a link to the couch, bike or used car they're trying to sell should come just as naturally. The exposure to their network should also increase the likelihood of a sale—since there's an added level of trust when an apartment listing or other sales recommendation comes from a source like a friend-of-a-friend or coworker.
10,000 tweets per day is an enormous amount but people will find the tweets useful if they can ultimately be filtered by interest or location. Oodle blogged about the first phase of Twitter integration here. The post explains how you can automatically share your Oodle classified listings with your Twitter friends.

Posted on July 9, 2009





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