Avril Lavigne held a launch party earlier this year for her new Black Star fragrance at Punk in London. Avril says the high note in Black Star is pink hibiscus and the heart is black plum. She says there is also dark chocolate in the mix. You can watch Avril's new ad for the campaign here. Avril says she came up with the concept for the commercial herself. The Black Star website launched in June. You can request a free sample from the site.