Allstar Marketing Group, the people behind the bestselling Snuggie have a few new versions of the Snuggie in the works. Brandweekreports that there are going to be some new Snuggie styles including a leopard and zebra print Snuggie. There will also be a kid's version.
The product, marketed by Allstar Marketing Group, will still be available in the original one-size-fits-all version, but the company has added some new colors to the mix, including camel and hunter green plus Snuggie Wild Side, which comes in leopard and zebra print. There will also be a softer Snuggie variety available, made with a plush fabric, a kid-sized blanket available in two solid colors, and a pink one for adults to support the Breast Cancer Research Foundation. Allstar will donate $50,000 to the foundation on the behalf of that product.
A rep said that ads will support the new line, but the ads haven't been shot yet.
Brandweek says Allstar gas spent over $26 million marketing Snuggies since 2008. They sure got everyone's attention.
Allstar Marketing Group, the people behind the 
