Hello Pasta launched its first of four restaurant locations at 649 Lexington Avenue between 54th and 55th in New York City today. The fast-casual dining establishment serves imported, organic Italian pasta (with whole wheat and gluten-free options). Hello Pasta says its pasta sauces are high quality, low sodium sauces made with all-natural, locally sourced and organic ingredients. Hello Pasta's 11 sauces include Italo-American classics such as Pomodoro, Pesto, Carbonara and Bolognese and Hello Pasta 'signatures' such as Sausage and Peas, Salmon Tarragon and Tuscan Chicken Vodka.
A customer picks the particular shape of pasta for the desired sauce, including conchiglie (shell shaped), fusilli and farfalle. Once the pasta and sauce has been selected, the customer chooses between 100% Parmesan cheese or a gluten free/vegan alternative. The order is ready and packaged in the restaurant's white and green Hello Pasta to-go box. In addition to pasta, Hello Pasta will offer seasonal soups, ready-to-go salads and cold pasta options (Ratatouille and Tomato Mozzarella.) Hello Pasta will also serve Ciao Bella ice cream, private labeled sweet treats and Nespresso coffee and cappuccinos.
The restaurant's website can be found at hellopasta.com.