Victoria Beckham has launched a diffusion line called Victoria by Victoria Beckham. The diffusion line is meant for a younger market. Prices will range from $525 to $840.
The inspiration for the collection is Emily the Strange, a non-conformist teen goth cartoon character. The colorful dresses have unusual detailing, such as scalloped yokes and necklines, frilled hems, box-pleated backs and black bows. Colors include pinks, blues and greens.
Victoria says, "I'm opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured."
