Beyonce and Tina Knowles Launch Sasha Fierce Clothing Line
Beyonce and her mother Tina Knowles have designed a clothing line under Beyonce's stage name, Sasha Fierce. The Sasha Fierce for Dereon line is a junior clothing line that will be out in time to reach back to school shoppers.
WWDreports that Macy's, Dillard's, Jimmy Jazz and Against All Odds are stores that have already picked up the Sasha Fierce line.
The collection, which is inspired by Beyonce's stage presence (she is on a world tour through November), includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Positioned to sit alongside the company's Dereon junior label, which is similarly priced, the line has so far been picked up by department stores including Macy's and Dillard's and specialty stores Jimmy Jazz and Against All Odds.
The collection, Tina said, is "edgier and trendier and reflects Sasha Fierce's daring and outgoing attitude."
The jewelry, shoes and eyewear, she added, "are really over the top" with large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyonce has been seen wearing on tour.
The Sasha Fierce for Dereon collection pays homage to the clothes that Thierry Mugler designed for Beyonce's tour. WWD says prices for the clothes will range from $25 to $75.
