Polaroid gathered at the MIT Museum to celebrate the brand's 73-year history. Polaroid presented an exclusive 20 x 24 Polaroid photo of Lady Gaga, Polaroid's Creative Director, to the MIT Museum that will become a part of the Polaroid artifacts at the museum. The Polaroid 20x24 inch view camera is part of the 10,000 Polaroid artifacts that the new owners of Polaroid donated to the MIT Museum in May 2010. Bobby Sager was also named as Chairman of the Board for Polaroid.
"The Polaroid artifacts are of major significance to the MIT Museum not only for its intrinsic technical and historical value, but because of Dr. Edwin Land's strong connections with MIT," said Deborah Douglas, the MIT Museum's curator of science and technology. "Our present display celebrates this extraordinary gift but we are already beginning plans to showcase the artifacts in a way that not only explains the technology, but also will feature the personal stories about the people who developed and used these amazing innovations, including Lady Gaga and her role as Polaroid's new Creative Director."
The MIT Museum announced preliminary plans to unveil a large scale exhibit based on the full Polaroid artifacts to the public in 2013. The artifacts range from original newsprint sketches by Polaroid founder Edwin H. Land to SX-70 cameras that defined the instant photography era to every make and model of commercially produced Polaroid cameras.
