Swarovski Opens Crystallized Store on New York's Broadway
Swarovski has opened a new Swarovski Crystallized concept store at 499 Broadway in SoHo, New York. The 5000 square feet store contains a chandelier "Cascade" designed by Vincent van Duysen, which illuminates the open staircase between the floors. There is a retail-lounge-bar located on the ground floor. A basement level provides insights into the history of Swarovski and hosts designer exhibitions. The Moment reports that Chloe Sevigny, Blake Lively, Evan Rachel Wood and Lucy Liu were some of the celebrity guests attending the store opening.
