Elisabeth Hasselbeck Kicks Off Reebok's NFL Maternity Line
The View's Elisabeth Hasselbeck models a t-shirt from Reebok's upcoming maternity NFL line. WWD reports that Reebok is launching the line because 40% of NFL viewers are women.
"Women love football because it brings the family together," said Tiffany Coldwell, Reebok's NFL women's product manager. "We realized how women were buying the product, but then we were ignoring them for nine months while they were pregnant."
Coldwell said many women were buying oversize men's shirts to wear while they were pregnant, something that wasn't figure flattering. So, Reebok has created a line of cotton maternity T-shirts, available in both long and short sleeves, with team logos and kitschy sayings like "#1 Draft Pick" printed on them.
The t-shirts have printed sayings like "Rookie," "#1 NFL Draft Pick 2030," and "Mom's Tiny Kicker." Rebook's NFL Maternity line will hit stores in time for the fall 2010 NFL season. Prices will range from $15 to $17.50.
