Jil Sander is entering the jewelry business after its first capsule collection was well-recived. The design firm has inked a deal with Italian jewelry manufacturer Damiani to produce a line of jewelry and watches.
The jewelry collection will be launched in the fall, while watches will hit retail in early 2010. The collections will be sold at Jil Sander boutiques, and select department and jewelry stores, as well as the Rocca Stores that are owned by Damiani. The company declined to provide a first-year sales projection.
"After the great response on our first collection of earrings for this summer, I am convinced that Jil Sander, even being considered as a brand of pureness, can create a product category such as jewelry," said Jil Sander creative director Raf Simons. "I feel no limitations in this new direction for the brand as long as we can create items in the very specific Jil Sander style: sophisticated, luxurious and ultramodern."
Damiani also manufactures jewelry for St. John, Caldroni and Bliss.
