Mariah Carey's New Lollipop Bling Fragrance Line Launches July 1st
The New York Timesreports that Mariah Carey's upcoming candy flavored fragrances called Ribbon, Honey and Mine will be sold with a free ring pop. Elizabeth Arden partnered with Topps Company. Topps is a sports card and company that make the ring pops.
The fragrances, named after Ms. Carey's songs "Ribbon," "Honey" and "Mine Again," will be introduced by July 1 at department stores including Macy's and Dillard's, where with each purchase consumers will get a free Ring Pop.
Early next year, before Valentine's Day, when romantics flock to both the perfume and candy aisles, the fragrances will be available in mass retailers like Wal-Mart and in drug stores. There, stand-alone display racks will feature both the fragrances and Ring Pops, with the candies in a special "Bling Collection" three-pack that promotes the fragrances. Ms. Carey was not available for comment.
The Times says Mariah's fragrance line has brought in $150 million for Elizabeth Arden since it debuted three years ago. The Lollipop Bling line will be marketed to a younger demopgrahic.
