Bloombergreports that Paris Hilton is switching her cell phone from a BlackBerry to a Sony Ericsson phone. This is because Sony Ericsson Mobile Communications Ltd. is sponsoring her new BFF reality show that is to be filmed in Dubai.
Hilton is on her first visit to the Middle East as she targets the region as a new market for her brand. Dubai, one of seven sheikhdoms in the United Arab Emirates, has become the region's most cosmopolitan city as it built offices and hotels to attract global companies such as Goldman Sachs and Halliburton Co.
She was given five Sony Ericsson handsets, Hilton said.
"One is even like a watch with a phone on it and it's so cool," she said. "So I'm switching my BlackBerry to Sony Ericcson today. Sorry BlackBerry, I'm now a Sony Ericcson user and very excited."
Following an infamous appearance in a sex tape posted on the Internet, Hilton's career as a celebrity has included acting, singing, clothing lines and a perfume.
Bloomberg also says Paris Hilton is property hunting in Dubai and quotes Paris as saying she would love to launch a hotel in Dubai. Paris Hilton greeted the press in Dubai wearing a lime-green, Arabian gown and an ornate headdress.
