Virtually Try on Jewelry With Holition's Technology
The Finacial Timesreports that company named Holition has come up with an augmented-reality technology that lets you virtually try on products. For example, you could try on different pieces of jewelry from a collection. The technology makes it appear as if you are wearing the jewelry.
It is an augmented-reality technology. We have appropriated it in terms of scale and managing of the body so that you appear to be wearing it. Onscreen the technology merges the 3D jewellery into a real-time video of the person so that the jewellery can be viewed from all angles as the user moves their hand," says Lynne Murray, Holition's head of design. "All the end user has to do is to wear a symbol on their finger or their hand and stand in front of a web cam."
Holition is so realistic that “it is like trying on items as though looking in a mirror”.
What is more, it is easy to instal and free to the user, while offering new ways of engaging with the brand. It can create a more discreet way of shopping as many wealthy clients may not want to be seen carrying big designer bags around; it can even be a great introduction to a jewellery brand for someone who feels intimidated by going into a boutique or it can help solidify relationships with clients.
This kind of technology has the potential to significantly change the way people shop. You can see the technology in action here in a video on Holliton's website.
