Keds Partners With Loomstate For Green Footwear Collection
Keds has announced the launch of a designer collaboration with Barneys New York and Loomstate, a design house dedicated to utilizing organic cotton. The collection includes five prints based on the Keds classic Champion silhouette. The shoes are comprised of 100% certified organic uppers and linings, nickel free eyelets and 100% recycled insole boards. To further reduce the product's carbon footprint, Keds will take recycled shoeboxes and re-purpose them as the shoeboxes for the Keds by Loomstate collection. The Keds by Loomstate shoes will cost $75 and will be sold exclusively at select Barneys New York stores nationwide and barneys.com.
"It could not be more perfect timing to bring into the fashion forefront the rich, classic, American heritage that Keds initiated in 1916," said Julie Gilhart, senior vice president, fashion director of Barneys New York. "Mixing the tradition of Keds with the new stylish, organic culture of Loomstate and the search for integrity and quality of product at Barneys makes for an amazing project and a perfect collaboration."
A percentage of proceeds from the shoe sales will be donated to The Organic Exchange through 1% For The Planet. The mission of The Organic Exchange is to deliver sustained environmental, economic and social benefits through expansion of organic agriculture.
Loomstate also has a collection of women's apparel with Barneys New York called Barneys for Loomstate for Barneys Green - see here.
