Impressions magazine reports that Nike and Adidas are the top two brands for teens according to The SportsOneSource Group's Brand Strength Report--Teen Edition. Under Armour took the third position on the list.
Nike and Adidas took the top two spots on the Brand Strength Index (BSI) for the teen respondents and the overall index, scoring even higher with teens than on the overall. Under Armour was No. 3 on the teen Brand Strength Index, more than 80 points higher than on the overall index. The Speedo, Puma and Jordan brands all saw their BSI ratings jump considerably with teen consumers vs. the overall index. Nike sits atop the BSI rankings for both males and females in the teen report, with teen males rating the brand 61 points higher than teen females. Likewise, teenage males rated Under Armour almost 100 points higher than teenage females. Awareness of the Under Armour brand was 13 percentage points higher in teen males than teen females. Puma scored higher with teenage females than it did with teenage males. Puma jumped into the top five for the females, with 82 percent of the female respondents reporting they would be at least “somewhat likely” to purchase the Puma brand again in the future.
