MediaWeek reports that Nickelodeon is folding its print magazines, Nick and Nick Jr.. Ad pages at the magazines have plunged this year.
Nickelodeon's ad pages fell 27 percent to 230 for all last year, per Publishers Information Bureau. The staff of about 30 people will lose their jobs.
Launched in 1993, Nick, a monthly, is aimed at kids ages 6-14 and had a rate base of 950,000 in 2008, according to its Web site.
Also folding is sibling title Nick Jr., a magazine that gives moms tips on entertaining their young children. Nick Jr. has a rate base of 250,000. Both titles are published by Viacom’s Nickelodeon network.
Nickelodeon blamed the recession and the struggling magazine business for the need to end the titles. Cyma Zarghami, president of Nickelodeon/MTVN Kids and Family Group, said in a statement: "As I am sure everyone knows, the magazine publishing industry as a whole is severely challenged, and because of that, we have decided to exit the magazine business and will cease publishing them by the end of this year."
MediaWeek 
