Virtual World News reports that Jay-Z's Rocawear clothing brand is now available in WeeWorld, a virtual world targeted at teens. The virtual articles of clothing sell for $1 to $4 each. A company named Virtual Greats facilitated the deal. Virtual Greats CEO Dan Jansen told Virtual World News that they have big plans for virtual fashion.
"Fashion is an area where we're making a big strategic push, and WeeWorld made particular sense because much of the activity there is associated with avatar customization, particularly through fashion," said Jansen. "We'll soon be targeting active teen and young adult sites with a focus on fashion, and reaching into other demographics in this market."
Virtual World News 
