La Perla Opens Pop-Up Shop in East Hampton, New York
Italian luxury brand La Perla openen its first North American Pop-Up shop on Saturday, May 30th in East Hampton, New York. Located on 66 Newtown Lane just off Main Street, the 900 square foot boutique will primarily showcase the La Perla Mare swimwear collection and house the complete line of lingerie. The assortment selected for the East Hampton shop will include bathing suits, pareos and tunics. The lingerie in the stores includes silk robes, chemises, nightgowns and La Perla lace intimates and corsets.
"This location allows us to be closer to our existing clients in the Hamptons and helps us welcome new ones who may not have visited our other boutiques. Focusing this store on La Perla Mare is essential in a resort area," says La Perla North America CEO Suzy Biszantz. "I am optimistic based on the initial reception of the store and look forward to La Perla having a strong presence and longevity in this market."
