Twilight merchandise helped boost sales for teen apparel retailer Hot Topic in the last two quarters. Reuters reports that Hot Topic is ready to profit for the upcoming New Moon release. They have already launched exclusive New Moon shirts, which are featured on the Hot Topic homepage.
Priced at $22, the New Moon T-shirts might just be Hot Topic’s trump card for the season, and it looks like the retailer is leaving nothing to chance when it comes to promoting them.
Ads for the T-shirts hold top spots on its website. The company has also been sending out promotional emails to leverage interest in the items, available months ahead of the movie's Nov. 20 release.
The Hot Topic New Moon poster tee and t-shirt each retail for $22.00. There's bound to be plenty more New Moon merchandise in Hot Topic stores later this year.
