Marie Claire UK reports that Jenni Falconer is the latest celebrity to model Ultimo's lingerie. Peaches Geldof posed in Ultimo lingerie last month.
Just a month after Peaches Geldof was unveiled as the new Miss Ultimo girl, the lingerie giant has persuaded yet another celebrity to strip, with Ms Falconer fronting its Adore Moi collection.
She follows in the footsteps of former Adore Moi models Kimberly Stewart and Nell McAndrew, and joins Ultimo's bulging list of star ambassadors, which currently includes Spice Girl Mel B and Melinda Messenger.
The Daily Mail has more photographs from the Ultimo campaign here. Jenni Falconer is a presenter for GMTV. Recently, she was getting in shape for a marathon. Her website can be found here.