The Telegraphreports that Forever 21 will soon be opening its first UK store. Forever 21 went outside London with its first UK store. The massive 50,000 sq ft store will open in the Bullring shopping center in Birmingham in July.
The store will be Forever 21's first in Europe and is a vote of confidence in the UK economy, especially because it is outside London. The deal is also notable because of the store's size – 50,000 sq ft – making it the largest outlet in the Bullring after Selfridges and Debenhams.
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Forever 21's move to the UK follows successful expansions by Apple and Hollister. It is understood that Forever 21 was attracted to Birmingham by the city's size and young demographics, as well as the size of the outlet.
The Telegraph says Forever 21 signed a 15 year lease.
The Telegraph 
