De Beers opened its first China store on May 31st at Skin Kong Place, Beijing. Shin Kong Place is a luxury shopping destination in Beijing.
François Delage, CEO of De Beers, said, "We are excited to open our first store in Mainland China, enabling us to fully share our exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design with one of the largest and most discerning markets in the world. Building on our existing relationships with our Chinese clients from our stores across the world, we are now delighted to invite them to experience De Beers in China."
In celebration of the story opening a new addition to the Talisman Collection was unveiled today at the De Beers Shin Kong Place store. The Pink Talisman Medal features an extremely rare pink rough diamond at its center, white rose-cut diamonds and a mix of white and fancy pink polished round-brilliant cut diamonds, all set in pink gold using the De Beers poincon setting.
Chinese model Du Juan is pictured below at the opening of De Beers First Store in Mainland China, Beijing.
