Diedrich Coffee Completes Transition From Coffee Retailer to Wholesaler
Diedrich Coffee, Inc. recently completed its planned transition to a premier roaster and wholesaler of its Diedrich Coffee, Gloria Jean's Coffee and Coffee People brands. The company announced its intention to divest its retail and distribution operations in order to focus exclusively on roasting and wholesale sales in 2007. During 2008, the company exited from all company-owned retail operations, including Diedrich Coffee coffeehouses and Coffee People coffeehouses. In March 2009, the company announced the sale of its domestic Gloria Jean's retail franchise company, retaining the rights to Gloria Jean's branded K-Cups for the Keurig Single-Cup Brewing System.
Foodweekreports that Diedrich Coffee and Praise International say they have set June 12th as the closing date for the sale of Gloria Jean's Coffees franchise operations in North America.
Diedrich's coffee continues to be sold online from its website at Diedrich.com. Diedrich also has websites for its Gloria Jeans' and Coffee People brands.
Diedrich Coffee, Inc. recently completed its planned transition to a premier roaster and wholesaler of its Diedrich Coffee, Gloria Jean's Coffee and Coffee People brands. The company announced its intention to divest its retail and distribution operations in order to focus exclusively on roasting and wholesale sales in 2007. During 2008, the company exited from all company-owned retail operations, including Diedrich Coffee coffeehouses and Coffee People coffeehouses. In March 2009, the company announced the sale of its domestic Gloria Jean's retail franchise company, retaining the rights to Gloria Jean's branded K-Cups for the Keurig Single-Cup Brewing System.
