Consumers' wallets won't be opening quite as wide for Father's Day
as they were for Mother's Day. The 2005 Father's Day Consumer
Intentions and Actions Survey,
conducted by BIGresearch for NRF, found that 73 percent of Americans plan
to celebrate Father's Day on June 19. Those who do celebrate will spend
an average of $85.66, down slightly from $86.19 last year. By comparison,
the average consumer spent $104.63 on Mom this year. BIGresearch says this
is a relatively new trend, as just two years ago consumers spent more
on Dad ($99.65 on average) than Mom ($97.37).
Greeting cards remain a Father's Day favorite with 70.9% of
consumers planning on purchasing at least one card. Other popular gifts
will include clothing (31.6%), gift certificates and gift cards (24.1%),
books or CDs (22.8%), electronics or computer related accessories (12.5%),
and tools or appliances (12.2%). In addition, nearly half of all
consumers (41.1%) will pay tribute to Dad with a special outing,
such as brunch or dinner.
