Adriana Lima looks completely different from her Victoria Secret photo shoots in Givency's Fall 2009 campaign. WWDsays Givenchy creative director and designer Riccardo Tisci switched from Inez van Lamsweerde and Vinoodh Matadin to Mert Alas and Marcus Piggott for the new campaign.
"It’s a new step," Tisci said. "I wanted to give this feeling of going from a studio to reality. It's important to give reality to women."
