Louis Vuitton's ads featuring a beautiful seamstress have been banned in the UK. The Daily Mailreports that the Advertising Standards Agency (ASA) banned the advertisements because they breach the truthfulness clause. The ASA admitted that Louis Vuitton provided evidence that hand-crafting techniques were used to make its handbags and wallets, but there just wasn't enough evidence to convince them. Sewing machines are used to make Louis Vuitton's handbags, but the handbag production is not completely automated. Louis Vuitton says handbag creation involves over 100 stages.
The ASA said in a statement, "We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine. Because we had not seen evidence that demonstrated the extent to which Louis Vuitton products were made by hand, we concluded that the ads were misleading."
