Victoria Beckham and Eva Longoria Parker Host LG Fashion Touch Event
LG Electronics held a star-studded event to celebrates its new handsets the LG Lotus Elite and LG Rumor Touch. LG's always fashionable brand ambassadors Victoria Beckham and Eva Longoria Parker teamed up for the LG Fashion Tuch event. Eva Longoria wore a Reem Acra dress and Posh wore a dress from her Fall 2010 collection. Eva and Victoria also appear together in LG's new phone campaign - see here.
Associate Vice President of Consumer and Trade Marketing, Tim O'Brien, said, "LG Fashion Touch was the perfect example of how style and technology can come together to create something truly unique. We are honored to have partnered with Victoria Beckham and Eva Longoria Parker on this campaign. In tune with how technology enhances their lives, Victoria and Eva brought a key understanding of how a handset can be an extension of an individual's personal style. Enriching LG's fashion heritage, LG Lotus Elite and LG Rumor Touch allow consumers to seamlessly blend fashion with an innovative mobile device."