IDC has published a report called "Worldwide and U.S. Media Tablet 2010-2014 Forecast." IDC is clearly expecting consumers to fall in love with tablets. IDC projects that 46 million tablets will ship in 2014. 7.6 million tablets are expecting to ship this year. Apple's has the early lead with the iPad, but many other tablets will be available for consumers to choose from by the time the holiday shopping season gets here.
IDC program director Susan Kevorkian said, "Media tablets are carving out a place for themselves in between smartphones and portable PCs. Innovations in apps, services, software, and hardware will help the category mature from being a novelty to a necessity for key consumer segments."