Joke Comments Boost Sales For Three Wolf Moon T-Shirt
This t-shirt known as the Three Wolf Moon t-shirt has become a surprise bestseller on Amazon.com thanks to snarky reviews left by Amazon.com customers. The wolf shirt is currently ranked #1 in Amazon in the apparel category. You can see the t-shirt and the reviews here on Amazon.com. The review that started the craze listed pros and cons of the shirt.
Pros: Fits my girthy frame, has wolves on it, attracts women Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.
Some of the other snarky comments include:
"Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather."
"So I got this wolf shirt because of, you know, the sweet wolves on it."
"I had a two-wolf shirt for a while and I didn't think life could get any better. I was wrong. Life got 50% better, no lie."
"Simply put, this is the greatest garment known to man. At least until the team of scientists and silk-screeners working round the clock find a way to put FOUR wolves howling at the moon on a T-shirt."
Fake customer photos on Amazon show the shirt being worn by Barack Obama, Hugh Jackman and others. The BBC reports that The Mountain, the company that made the shirt, did not appreciate the humor.
"The Mountain is a wholesale company and does not sell shirts on Amazon, so this viral assault went under our radar until the shirt made it into the top 10 in the Amazon apparel section," they said in a posting on the Amazon site.
"We appreciate humour as much as the next company, but we don't approve of some of the remarks.
"Not everyone can start out at the top and not everyone from our neck of the woods lives in a trailer or cruises Walmart to hook up."
The Mountain may not find the joke reviews funny but they are pleased with the sales. The BBC says the firms art director Michael McGloin told Radio Five Live that they are printing another 400,000 shirts. "We'll take ironic fashion any day.... and we're printing another 400,000 more t-shirts...it's just a fantastic thing," he said.
