Coty Inc. announced that they have hired Lost star Josh Holloway to be the new face of Davidoff Cool Water fragrance everywhere in the world, except North America. Now why he isn't the face of the fragrance in North America was not explained by the company, but we assume that there is some legal reason why he is being featured everywhere but here.
Coty asked Josh how he feels about the fragrance.
"I love Cool Water because it is simple, powerful and timeless. To me, the Cool Water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity."
Our question is this: if we surreptitiously spray Cool Water around the room at a cocktail party, will all the guys suddenly look like Josh Holloway? Because that would be real selling point for the fragrance, we think.
