Procter & Gamble Company has launched its online shopping site called the eStore. The the online shopping site is owned and operated by PFSweb and carries multiple P&G brands including Tide, Pampers, Olay, CoverGirl, Swiffer and Febreze. P&G calls the eStore a "living learning lab" so they will likely be continually testing new services, features and tools. The site encourages feedback. There is a a flat rate of $5 for standard shipping, regardless of quantity or product size.
