Georgia Jagger is the face of Chanel's 2010-11 Saint-Tropez collection. Karl Lagerfeld told Vogue that he selected Georgia because she is the "modern girl." Karl Lagerfeld said, "Miss Jagger is the modern girl. She is the girl of today. There is a total identification between her and the clothes. They could be her clothes. She is totally at home in Chanel. And that fits in the pattern of what Saint-Tropez can represent, what it is not really and yet what it can inspire."