Sony and Reuters have partnered for a contest called Everyday Smiles. People can submit photographs of themselves or of smiling friends and loved ones. The winning photographs will be displayed on the Times Square digital billboards.
Aspiring U.S. photographers are invited to submit photos of themselves, their friends and their families smiling now through June 16.
The winning photos will be displayed on the Times Square digital billboards, part of Reuters Media's publishing platform, in the heart of New York's Times Square.
The photo submission program promotes Sony's Smile Shutter(TM) technology in its latest Cyber-shot(R) digital cameras.
When the smile shutter feature is activated, the camera automatically captures a smile without your having to press the shutter. The result is snapshots with natural-looking smiles and expressions.
This new contest follows the "Take Your Best Shot" citizen photojournalism campaign that the two companies launched last year, attracting more than 1,000 entries.
We expect this contest will get lots of entries. You can submit photographs from now until June 16th.
Sony and Reuters have partnered for a contest called 
