Gordon Brothers Brands and Hilco Consumer Capital acquired Linens 'N' Things intellectual property assets in February. This included the LNT.com website. Gordon Brothers and Hilco have now relaunched the LNT.com website. The website carries home products including bedding, bath, decor, kitchen, pets, travel and window. Internet Retailersays they did a soft launch for the site.
"It was a soft launch, we weren’t doing any real marketing, just testing the site, letting consumers do commerce and increasing the number of vendors," he says. "We're officially relaunching today and starting our marketing campaigns." Those campaigns will include e-mail marketing to the more than 3 million consumers on the Linens 'N' Things e-mail list.
Internet Retailer says the new LNT.com website is powered by TorreyCommerce.
Gordon Brothers Brands and Hilco Consumer Capital acquired Linens 'N' Things intellectual property assets in February. This included the LNT.com website. Gordon Brothers and Hilco have now relaunched the 
