WWDreports that the Camuto Group has cut a deal with Vandale Industries for a line of lingerie bearing Jessica Simpson's name.
The collection, which will feature lingerie, sleepwear, at-homewear and daywear, will be launched at the August innerwear market. The line will be initially aimed at major department and specialty stores nationwide. Shipments will commence in January. Select international distribution will follow.
Bob Camuto, president of the Camuto Group, said, "We are extremely pleased to partner with Vandale as we continue to expand product categories to provide the Jessica Simpson consumer with a complete lifestyle brand."
The Camuto Group also recently cut a deal recently with Kensie Girl for footwear using Jessica Simpson's name.
The Miss USA contests wore Jessica Simpson's swimwear so it will be interesting to see who they find to model Jessica's lingerie and shoes.
