Toys R Us Now Selling Snacks, Cereal and Cleaning Supplies
Toys 'R' Us, Inc. is taking on convenience store chains with its "R" Market, which features aisles of food and household products. The "R" Markets are currently located inside 260 of the company's 585 stores and will be added at additional locations across the country later this year.
"R" Market carries items like snacks, beverages, lunchboxes, candy, paper goods and cleaning supplies. There's also a section with baby supplies including diapers, infant formula and baby food.
"As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores. This includes looking for new ways to provide busy parents with the convenience of finding everything they need for their kids under one roof," said Jerry Storch, Chairman and CEO, Toys"R"Us, Inc. "The introduction of "R" Market offers customers a uniquely edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands."
An article in Time says some analysts think the decision to add food and household items is a wise one for Toys 'R' Us.
