Paul Smith Launches New Men's Line For Barneys New York
Paul Smith has created
a special, less-expensive menswear line for Barneys New York. The line will
cost between 20 and 30 % less than Smith's signature line.
Launching this fall in Barneys' flagship locations and aptly named Exclusive, the collection will be presented alongside the mainline Paul Smith collection and replace the London Collection the retailer previously carried. Exclusive will reflect the natty and whimsical Paul Smith aesthetic but with a narrower focus on modern tailoring.
"The Exclusive collection complements the runway collection," said Tom Kalenderian, Barneys general merchandise manager for men's. "It leaves room for the runway collection to be more experimental and trend-based."
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Suits will be priced at $1,400 to $1,750, which is approximately 20 percent lower than the signature collection. Sport coats will be $1,250 to $1,500 — also a 20 percent difference. And shirts will be $250 to $350, which is 30 percent below signature.
It seems clear that the $25 million cash infusion has given Barneys new life as it pursues deals such as this one which gives customers access to high-end fashion at a better price point.
