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GM Announces More Layoffs, Plans to Close Pontiac Brand

GM LogoGM announced that it will cut 21,000 U.S. factory jobs and close its Pontiac brand. The Detroit News says GM also plans to close or sell its Hummer, Saab and Saturn brands by the end of the year.
GM said it plans to sell or close the Hummer, Saab and Saturn brands by the end of this year, which is faster than an earlier schedule. GM said it planned to build its last Saturn vehicle this year and has no plans to continue Pontiac vehicles like the Solstice and Vibe under different brands.

GM did not have the resources to invest in Pontiac or provide "marketing muscle," Henderson said. The brand will be phased out by 2010.

"It is a tough decision because this is a brand with considerable heritage," he said. "It is an intensely personal decision in many ways, but one that needed to be taken."
GM's latest plan also includes the goal of shedding 2,600 dealers by 2010.



Posted on April 27, 2009





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