WWDreports that Gwyneth Paltrow will be the brand ambassador for Coach's Fall, 2011 and Spring, 2012 campaigns. The international campaign will mark Coach's 70th anniversary. The campaign was shot in Manhattan by photographer Peter Lindbergh.
Gwyneth says, "I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I'll never forget getting my first Coach bag."