Monopoly Millionaires Game Adds Giftable Virtual Toyota Vehicles
Electronic Arts has announced a 12-month partnership with Toyota that will feature the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items in its Monopoly Millionaires social game. The game can be played here on Facebook.
im Kyaw, senior media strategist for Toyota, says, "We're excited to continue our successful partnership with EA through the Monopoly Millionaires game platform. The Toyota in-game experience allows us to tap into consumers’ memories of Hasbro's iconic Monopoly game while broadening the reach and appeal of Prius to all ages and lifestyles. The social nature of Monopoly Millionaires on Facebook will help us achieve that."
Electronic Arts has announced a 12-month partnership with Toyota that will feature the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items in its Monopoly Millionaires social game. The game can be played 
