Barbie has gone green. Mattel has launched a collection of environmentally friendly accessories for girls called Barbie BCause. The collection repurposes excess fabric and trimmings from other Barbie doll fashions and products which would otherwise be discarded. The use of excess fabrics creates a fun patchwork style.
The collection is being sold exclusively at Toys "R" Us and includes handbags, coin purses, hats, tote bags, pillows and diaries. Each item is a bit different, due to the nature of the recycling.
"Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement," said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. "Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric."
The items retail between $6 and $20 and are pretty cute.
Barbie has gone green. Mattel has launched a collection of environmentally friendly accessories for girls called Barbie BCause. The collection repurposes excess fabric and trimmings from other Barbie doll fashions and products which would otherwise be discarded. The use of excess fabrics creates a fun patchwork style.
