Lauren Conrad is launching an inexpensive clothing line for Kohl's.
"It is a California chic line," she tells Usmagazine.com of the new brand, called LC Lauren Conrad. "It is a little more casual. They are basically trying to take that California style and make it accessible everywhere."
The line -- which will consist of only apparel at first but may expand to include shoes, jewelry, handbags, intimates and sleepwear -- will be available in October exclusively at Kohl's stores and on the store's website. The prices will range from $20 to $60.
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"It was just kind of a battle I had because I wanted to do a higher-end line -- I wanted to do a contemporary line -- but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me," Conrad tells Us. "So this was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place."
Plus, the star admits that she has shopped at the store.
"My family has always shopped at Kohl's, so I've always known about them and I think that they do a really great job," Conrad says of the franchise, which has also partnered with designer Vera Wang.
Lauren's more expensive line will return in spring of 2010. She says that although the price points will be different, that the two lines will be complementary to one another.
