Bravo Orders Reality Series Set in Fred Segal Store
Digital Spyreports that Bravo has ordered a new reality tv series that will take place inside a Fred Segal store in Santa Monica.
The show will document the daily drama at one of the brand's retail outlets in Santa Monica, focusing on the stressed out and competitive sales team.
"Bravo has established itself as the go-to network for the hottest, trendiest and most dramatic docu-series on television," said Bravo's Frances Berwick.
"Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colourful personalities and lives."
The Hollywood Reporterasks if this means retail reality is the next big craze. Will shows inside Abercrombie & Fitch and the Build-a-Bear Workshop be next? That seems unlikely but the show could be good for Fred Segal's business if it is a hit.
Digital Spy 
