Here is a pill bottle that looks much easier to read. It includes
features like a larger, clearer label and color-coded rings for
each family member. The New York Post has an article about 29-year-old Deborah Adler came up the design. The article also describes the new information hierarchy on the pill bottle.
Adler divided the label into primary and secondary positions, separated by a
horizontal line. The most important information (drug name, dosage, intake
instructions) is placed above the line, and less important data (quantity,
expiration date, doctor’s name) is positioned below.
The new pill bottle, called the ClearRx prescription-packaging system, will hit Target shelves this May. Consumers have questioned the design of the bottle which has the cap on the bottom and might easily tip over.
